Fractional CTO for Real Estate Owners
Solve the technology problems slowing down your real estate business.
I help real estate owners make better technology decisions, connect systems, and lead implementation across CRM, automation, AI, data, vendors, and operations.
Advice, hands-on build support, and full fractional CTO leadership.
About REI Strategy
Fractional CTO and technology strategy for real estate investment businesses.
REI Strategy is a fractional CTO and technology strategy firm for growing real estate investment businesses. It helps owners improve CRM systems, automation, AI, data, integrations, vendors, and operating processes.
When Technology Affects the Whole Business
Technology issues rarely stay inside the technology stack.
A CRM problem becomes a follow-up problem. A broken automation creates more manual work. A weak handoff affects the customer experience. A vendor decision pulls the owner into another project.
These are business problems with technology at the center.
Your CRM reflects an old process.
Fields, pipelines, permissions, and reports reflect an earlier version of the operation. People create workarounds and visibility drops.
Your systems and vendors overlap.
Several tools handle parts of the same job. Costs rise, data spreads, and each vendor works from a separate view of the business.
Your automations need constant rescue.
Workflows break, alerts go unseen, and staff complete the same steps manually to keep work moving.
Leads lose momentum between handoffs.
Ownership changes from marketing to acquisitions to follow-up. Gaps in routing, status updates, and accountability create deal leakage.
Your reporting has several competing sources.
The numbers live across spreadsheets, platforms, and dashboards. Leaders spend time reconciling data before they can act on it.
Every technology decision reaches you.
Your staff and vendors wait for direction. Important work slows as you review tools, solve technical problems, and connect competing priorities.
The result is slower execution, limited visibility, wasted capacity, and an owner who remains responsible for every technology issue.
Tell Me What Is Getting in the WayStrategy, Leadership, and Implementation
Get the level of technology support the situation requires.
Some problems need a decision. Some need a plan. Some need hands-on delivery. Some need one person to own the full technology agenda.
I work across all three parts of the job so the strategy, people, and implementation stay connected.
Strategy
Set the direction, choose the right priorities, evaluate the options, and connect technology investments to business goals.
Clear decisions, a practical roadmap, and a defined order of work.
Leadership
Create ownership, align staff and vendors, establish a working cadence, and keep important initiatives moving.
Clear accountability, stronger communication, and consistent follow-through.
Implementation
Turn decisions into working CRM structures, automations, integrations, AI workflows, dashboards, documentation, and operating processes.
Tested systems, trained users, and an organized handoff.
BOOST YOUR DEAL FLOW
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BOOST YOUR DEAL FLOW •
Ways to Work With George
Choose the support your business needs now.
A 30-day review of your systems, workflows, data, vendors, ownership, and priorities. You receive current-state findings and a sequenced 90-day roadmap.
Best for: Owners who need clarity before committing people, budget, or time to the next technology initiative.
Ongoing access to George for technology decisions, vendor reviews, priorities, AI, automation, data, and implementation plans. Your staff or vendors carry out the work.
Best for: Owners with delivery capacity who want senior technical judgment and a consistent decision-making cadence.
Hands-on design, configuration, testing, rollout, documentation, and training for CRM, integrations, automations, AI workflows, reporting, and operational systems.
Best for: Businesses with a defined outcome that need experienced technical delivery.
Ongoing ownership across strategy, leadership, vendors, implementation, reporting, and continuous improvement.
Best for: Established real estate businesses that need one accountable technology leader across the full agenda.
A focused 60-minute working session with George for one defined technology issue. You leave with a decision summary and clear next actions.
A Practical Operating Process
Move from a technology problem to measurable progress.
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Understand the business.
We align on the business model, goals, constraints, people, current systems, and the outcome that matters.
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Find the root causes.
I review the workflow, data, ownership, tools, vendors, and handoffs behind the visible problem.
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Set the priorities.
We organize the work by business impact, urgency, effort, dependencies, and available resources.
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Lead the work.
I advise, implement, or own the initiative based on the engagement. Every action receives a clear owner and next step.
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Measure and improve.
We review adoption, reliability, visibility, operating results, and new constraints as the business changes.
Direct Support From George Reyna
Business judgment and technical execution in one relationship.
I built REI Strategy around a problem I kept seeing in growing real estate businesses. Owners had capable people, useful software, and ambitious plans. The systems, decisions, vendors, and implementation work needed one experienced owner who could connect them.
My role sits across business strategy and technical execution. I help decide what matters, organize the people and work, and stay close enough to implementation to make sure the solution works in the real operation.
You work directly with me. I bring in a specialist when the engagement requires a specific technical skill, and I remain accountable for the direction, coordination, and result.
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Real estate context
I understand the workflows behind lead generation, acquisitions, dispositions, follow-up, portfolio operations, vendors, and reporting.
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Executive judgment
I connect technology choices to revenue, capacity, risk, visibility, and the priorities of the owner.
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Hands-on depth
I can move from an executive decision into system design, workflow logic, implementation planning, testing, and documentation.
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Direct accountability
You know who owns the recommendation, who is leading the work, and what happens next.
Free Technology Roadmap
Map the technology behind your business.
Use the REI Strategy Technology Roadmap to organize the systems, ownership, implementation, and improvement work that supports your operation.
Common Questions
What real estate owners ask before we work together.
Answer
What kinds of real estate businesses do you work with?
I work with established real estate owners and operators whose technology affects lead management, acquisitions, dispositions, portfolio operations, reporting, staff capacity, or execution. The business model may include investing, wholesaling, brokerage, property operations, lending, or a mix of real estate activities.
Answer
What technology problems can you help solve?
Common engagements involve CRM structure, disconnected systems, broken automations, lead handoffs, data and reporting, vendor decisions, AI workflows, technology roadmaps, implementation leadership, documentation, and unclear ownership.
Answer
Can you help with implementation?
Yes. Implementation Support covers a defined build or rollout. Fractional CTO support includes leadership and delivery ownership across the broader technology agenda. The scope determines whether I complete the work directly, lead a specialist, coordinate an existing vendor, or use a combination of those resources.
Answer
How do I choose between the Audit, Advisory, Implementation, and Fractional CTO support?
Choose the Audit when you need a complete assessment and sequenced plan. Choose Advisory when your staff or vendors can execute and you want ongoing guidance. Choose Implementation Support for a defined build. Choose Fractional CTO support when the business needs one person to own direction, people, vendors, delivery, and continuous improvement.
Answer
How do you work with our current staff and vendors?
I clarify responsibilities, establish decision rights, organize priorities, and create a consistent working cadence. Existing staff and vendors continue contributing in the areas where they add value, with one connected plan for the work.
Answer
Where should I start?
Tell me what is happening, what outcome you need, and where the work is getting stuck. I will review the context and recommend the most useful starting point.
What kinds of real estate businesses do you work with?
I work with established real estate owners and operators whose technology affects lead management, acquisitions, dispositions, portfolio operations, reporting, staff capacity, or execution. The business model may include investing, wholesaling, brokerage, property operations, lending, or a mix of real estate activities.
What technology problems can you help solve?
Common engagements involve CRM structure, disconnected systems, broken automations, lead handoffs, data and reporting, vendor decisions, AI workflows, technology roadmaps, implementation leadership, documentation, and unclear ownership.
Can you help with implementation?
Yes. Implementation Support covers a defined build or rollout. Fractional CTO support includes leadership and delivery ownership across the broader technology agenda. The scope determines whether I complete the work directly, lead a specialist, coordinate an existing vendor, or use a combination of those resources.
How do I choose between the Audit, Advisory, Implementation, and Fractional CTO support?
Choose the Audit when you need a complete assessment and sequenced plan. Choose Advisory when your staff or vendors can execute and you want ongoing guidance. Choose Implementation Support for a defined build. Choose Fractional CTO support when the business needs one person to own direction, people, vendors, delivery, and continuous improvement.
How do you work with our current staff and vendors?
I clarify responsibilities, establish decision rights, organize priorities, and create a consistent working cadence. Existing staff and vendors continue contributing in the areas where they add value, with one connected plan for the work.
Where should I start?
Tell me what is happening, what outcome you need, and where the work is getting stuck. I will review the context and recommend the most useful starting point.
Talk With George
Bring me the technology problem.
Tell me what is getting in the way, what you are trying to accomplish, and where you need help. I will review the context and recommend the right starting point.
The intake takes about five minutes.
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