ABOUT US

We’re a real estate led Fractional CTO firm, specializing in high-impact digital solutions. We understand product launches, platform architectures, and subscription models like nobody’s business. If you want to elevate your entire tech ecosystem, we’re your go-to team.

The REI Strategy Team

George Reyna

-

FOUNDER

-

George Reyna - FOUNDER -

Smiling person in a black shirt standing indoors with a blurred background.

Jesie Masambay

-

PROJECT MGR

-

Jesie Masambay - PROJECT MGR -

John Seun

-

MOBILE APPS

-

John Seun - MOBILE APPS -

Smiling person in a collared shirt in an office setting with bright lighting.

Eva Campbell

-

UX & WIREFRAMES

-

Eva Campbell - UX & WIREFRAMES -

Young woman wearing glasses with long hair, standing indoors with office background; professional setting.

Lou Nervida

-

AI & BOTS

-

Lou Nervida - AI & BOTS -

Smiling woman with long hair sitting in a car, sunlight on her face.

Hi, I’m George!

Founder of REI Strategy

Strategic technology for innovative brands, digital entrepreneurs & real estate business works a bit differently.

There are countless nuances in software design, user experience, and full-stack integrations that all feed into one another—and the quality of that foundation dictates how far you can truly scale.

And the truth is, most consulting firms don’t grasp this complexity.

I established REI Strategy because I saw a gap in the market—a serious need for top-tier technical leadership specifically built to help visionary leaders transform their ideas into real-world impact.

Every person on my team—from Fractional CTOs to specialized engineers—was sought out and handpicked for their outstanding expertise in this realm. Each has partnered with some of the most recognized innovators across the tech and real estate industry—people like Jenna Kutcher, Natalie Ellis of Boss Babe, Gabby Bernstein, and Donald Miller of StoryBrand.

It’s my mission to make REI Strategy the top name that real estate leaders and businesses think of when it comes to fractional technology leadership. 

If you’re aiming to climb to the top (and then push even further)…

Let REI Strategy show you the way.

A business professional holding a microphone, giving a presentation in a conference room.

REI (STRATEGY)

showcases our commitment to leading, orchestrating, strategizing, and expertly steering teams to their greatest achievements in real estate.

Smiling man placing sticky notes on a board in an office setting.

Which One Sounds Like You?

I need to find a Tech Leader

I want to be a Tech Leader

JOIN THE INNER CIRCLE

Tired of generic emails spamming your inbox? I’m with you. Let’s do better.

My Inner Circle newsletter flips the script. Expect weekly, CTO-level insights that truly impact your bottom line—no fluff, only actionable strategies.