Results From Paid Client Work
Technology work should create a visible business result.
These client stories show the business problem, my role, the work completed, and the result the client could verify.
Featured Engagement
Scaled enterprise chat from 30,000 to 135,000 monthly interactions.
A large organization brought me in to expand its digital service capacity. I led product strategy, system integration, rollout, and vendor optimization across Chat, Virtual Assistants, Proactive Chat, and the supporting customer-contact infrastructure. The documented result was 4.5x growth in monthly Chat volume while the established Inbox channel continued handling more than 10,000 monthly interactions.
-
135K
Monthly chat interactions reached
-
4.5x
Growth from the 30,000 monthly baseline
-
10K+
Monthly inbox interactions maintained
Data Infrastructure and Implementation Support
Prepared a nation-wide data rollout for property acquisitions.
52TEN | Mobile Home Park Investment Company | National Portfolio
Business context
52TEN is a mobile home park investment company operating across a growing national portfolio. Its acquisition strategy depends on dependable property data, organized market coverage, and a CRM structure that can support research, outreach, review, and continued expansion across multiple states.
The problem
The business needed to move from state-level property-list work into a repeatable national data operation. The rollout required an agreed state order, consistent validation rules, accurate HubSpot field mapping, standardized phone data, resolved record mismatches, and clear ownership before larger imports and outreach could proceed.
The problem affected import reliability, CRM visibility, campaign readiness, stakeholder confidence, and the speed at which new state data could move into production.
George’s role
I was responsible for the national data-infrastructure workstream, including the rollout plan, HubSpot readiness, data validation, import preparation, mismatch resolution, stakeholder coordination, and ownership of the next delivery decisions.
Work completed
- Reviewed the supplied test property list and HubSpot field mapping to establish the structure required for accurate imports.
- Scrubbed phone numbers, reconciled data mismatches, and delivered a cleaned sample sheet for stakeholder review.
- Prioritized Arizona as the first high-priority import and created the review and approval loop required before full-state delivery.
- Defined the national state sequence, validation rules, HubSpot readiness gates, stakeholder ownership, and vendor handoff needed for continued rollout.
Result
Nation-wide data enrichment. The work produced a validated sample, an import-ready Arizona path, clearer HubSpot requirements, defined validation ownership, and an operating structure for expanding the process across additional states.
What the Work Requires
Clear decisions, accountable ownership, and disciplined follow-through.
Each engagement has a different scope. The operating pattern stays consistent. We define the business result, make the work visible, assign ownership, complete the critical actions, and verify what changed.
-
Strategy
Clarify the current state, priorities, risks, dependencies, and next actions.
-
Leadership
Create decision ownership, vendor coordination, communication cadence, and initiative accountability.
-
Implementation
Build, connect, test, document, train, launch, and measure the solution.
Client Perspective
What clients say about the work
20
Approved client perspectives
Automation and productivity improvement
George has been amazing and has helped our team be more productive by identifying tasks and creating a solution that optimizes our time. Things that used to be done manually are taken care of by automating, delegating and eliminating them.
-
SOPs and thought processes
Joshua Enriquez · REI Business Owner
“As a new business owner, the common hurdle we all face is thinking you need to do everything yourself. Before I met George, I was struggling with organization, and putting my vison down on paper for others to follow. His SOP's, and thought processes have really helped my team and I build momentum.”
SOPs and operational documentation
-
Valuable integrator insight
Brandon Hardiman · REI Business Owner
“George has provide me with so much valuable insight into how an integrator runs his systems behind the scenes. And knowledge I have gained from his Zooms on deep prospecting have been invaluable.”
Integrator systems and deep prospecting
-
Mind-blowing systems sessions
Josh Norber · REI Business Owner
“George's integration zooms have been a tremendous help. I loved breaking down SMS campaigns or seeing how others use REISift. Most helpful was the deep prospecting and deep skip tracing session. That was mind blowing.”
Systems integration and prospecting
-
Constantly adapting
Sergio Aguinaga · REI Business Owner
“George is constantly adapting to new tools and strategies and brings those ideas to other people like myself to help explore what it truly means to be an integrator.”
Technology strategy and integrator guidance
-
A huge inspiration
Rob Ringlehan · REI Business Owner
“George has been a huge inspiration and has helped bring a scattered group of people into a mini community that is sharing and growing together to improve each others systems and processes with no ego's. So happy to be apart of what George has helped foster with this group of Hyper Integrators!”
Hyper Integrator community and systems
-
Keeps blowing me away
Dee Cardoso · REI Business Owner
“George helped me tremendously with his attention to detail, and sequencing the work in the most efficient way. When I thought I already knew systems he keeps blowing me away with his systems and ways of doing things out of the box but in a very efficient way.”
Systems sequencing and efficiency
-
Helping me grow my business
Ken Reid · REI Business Owner
“George has invested a considerable amount of time helping me grow my business. Not only has he taught me the “do’s and don’ts” of being a great integrator but he also helped me assess features of various CRMs and helped me find one that meets my company’s needs. George is a consummate go-giver, always bringing value to a relationship and has a wealth of knowledge, skills and abilities. I am grateful to consider him a colleague.”
CRM selection and integrator guidance
-
Better control of our data
Aaron Garcia · REI Business Owner
“George helped impact me primarily through putting together the hyper integrator zoom meeting and the huge value it brings. Connecting with out integrators has helped opened my eyes to other techniques and processes for getting things done. The biggest impact was inspiring me to take better control of our data and the build out of our dashboard.”
Data strategy and dashboard planning
-
Made a huge impact
Rose Ching · REI Business Owner
“George, thank you so much! Your guides and SOPs have been key in our business and it has made such a huge impact on our process. We highly recommend it to anyone looking to scale their business. We can’t thank you enough!”
SOPs and scalable process design
-
All the knowledge
Lisa Edwards · REI Business Owner
“I appreciate all the knowledge that George shares freely on Integration in our real estate businesses. For some of us that are not integrates by nature but out of necessity it’s been super helpful to learn that maybe we are doing a few things right and learn those golden nuggets to tweak things to do better.”
Systems integration education
-
Man, you're awesome
Gabriel Guerra · REI Business Owner
“George helped me at the very beginning of my journey! With a property I wanted to get under contract sub to in my home town. He showed me all of the ways that it could and couldn’t work and guided me to the questions I needed to ask. Thank you George man you’re awesome!”
Real estate deal strategy
-
My go-to guy
Jon Sherman · REI Business Owner
“George has a true talent for creating smooth and efficient systems and has been my go to guy when things go beyond my scope. I wouldn’t be as successful without his help!”
Systems design and operating efficiency
-
Extremely knowledgeable
Yatang Hoke · REI Business Owner
“George is a super integrator, he is extremely knowledgeable when it comes to systems and processes, with a big go givers heart that never hesitates to share his knowledge with others. He organized so many amazing zooms on various topics such as deep prospecting, how to pull niche list, etc. that I learned a ton from. Thank you so much, George!”
Systems and process education
-
Inspired me and my business
Miron Briley · REI Business Owner
“George has inspired me and my business to think and execute in different ways than we thought possible! George has brought a lot of value to the real estate community and impacted many businesses and lives. Appreciate you George !”
Systems strategy and execution
-
Making me commit
Carlos Louis · REI Business Owner
“George, the most impactful thing you have helped me with is making me commit to building SOPs and Policies for my team. You commit to zooms, ETC has shown me that It is important to build machine that anyone can operate while I am not present!”
SOPs and policy development
-
A tremendous help
Chris Podkowa · REI Business Owner
“George has been very helpful with my questions. He’s an open book and can ask him anything. The knowledge that he’s got has been a tremendous help. Thank you George for all your help.”
Technology and systems guidance
-
On point to hit my goals
Alex Perez · REI Business Owner
“George, one of the biggest ways you’ve impacted me and my business was getting clear direction, staying plugged into my community, and the importance of tracking my KPI’s. You mentioned how important that was in order to see my pain points, what is working, what is not working, and making any necessary pivots along the way to make sure I am on point to hit my goals!”
KPI tracking and operating direction
-
Gave us the clarity
Nguyen Almonte · REI Business Owner
“George's guidance gave us the clarity we needed to streamline our business. His content clearly broke down processes and made us more efficient”
Process clarity and efficiency
-
Leveled up my business
Mohammed Saadeh · REI Business Owner
“George Reyna is a beast when is comes to anything with systems, integrations and SOP. The knowledge I have learned from him has definitely leveled up my business.”
Systems, integrations, and SOPs
Questions about these client stories
-
Are every client and company identified?
Some clients approve full attribution. Some approve an anonymized business description. Every published result must still have internal verification and permission.
-
What counts as a result?
A result can include a measured change in time, cost, capacity, conversion, follow-up, visibility, data quality, system reliability, project completion, or owner workload. The claim must include a clear source and time period.
-
Do you publish work from free community sessions?
This page focuses on paid client engagements. Educational and community feedback can appear on event or resource pages with its original context.
Bring Me the Business Problem